Cookie Disclosure

Effective date : November, 2022

Online Cookie Statement

This Cookie Statement applies to this website and other online services which it covers.

What is a cookie?

A cookie is a small text file that is stored by the browser on your computer or mobile device. The cookie can be read by the company that placed it there so that the browser in use on that device can be recognized. Cookies may provide “aggregate data”, that is, data that counts how many visitors engage in certain actions. They can be read as unique but not identify you as an individual or, particularly in case of registration cookies, cookies can be associated with data that does identify you.

What cookies are used by BAA’s websites?

Strictly Necessary Cookies

Strictly necessary cookies are those, which are essential for BAA sites to work in the way you have requested. Although many of BAA sites are open, that is, do not require registration, BAA may use strictly necessary cookies to control access to BAA sites, whitepapers or online events such as webinars and to maintain your session during a single visit. If you block these cookies entirely, you may not be able to access these areas. BAA may also offer you the choice of a persistent cookie to recognize you as you return to one of BAA sites.

Performance Cookies

Performance cookies, often called analytics cookies, collect data from visitors to BAA sites on a unique but anonymous basis. The results are reported to BAA as aggregate numbers and trends. BAA allows third parties to set performance cookies. BAA rely on the reports to understand BAA audiences generally and improve how BAA websites work. BAA uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”), which in turn uses performance cookies. The information generated by the cookies about your use of the BAA website will be transmitted to and stored by Google on servers in the United States. In case IP-

anonymization is activated on BAA website, your IP address will be truncated within the area of the European Economic Area. Only in exceptional cases will the whole IP address be first transferred to a Google server in the United States and truncated there. On BAA websites the IP address is encoded (i.e. anonymized) before being sent to Google servers.

Functionality Cookies

BAA may use site performance cookies to remember your preferences for operational settings on BAA websites so that you do not have to re-set the preferences every time you visit. For example, the cookie may recognize optimum video streaming speeds or volume settings, or the order in which you look at comments to a posting on one of BAA forums. These cookies do not identify you as an individual and BAA doesn’t associate the resulting information with a cookie that does.

Social Media Cookies

If you use social media or other third-party credentials to visit BAA sites, that third party organization may set a cookie that allows that organization to recognize you. The third-party organization may use that cookie for its own purposes. The organization may also show you ads and content from us when you visit its websites or use its applications. Also, if you use a social media-sharing button or widget on one of BAA sites, the social network that created the button will record your action for its own purposes. Please look to each social media organization’s privacy and data protection policy to understand (a) its use of cookies; (b) how it tracks you from BAA sites; and (c) how to control such cookies and buttons.

Targeting/Advertising Cookies

BAA uses tracking and targeting cookies or ask other companies to do so on BAA’s behalf to send you emails and show you online advertising that meets your business and professional interests. If you are on BAA websites or submitted information through an online form on one of BAA websites, BAA may tailor BAA emails to you to reflect the interests you have shown during your visits. BAA asks third party advertising platforms and technology companies to show you BAA ads after you leave BAA sites. This is known as ‘retargeting technology’. This technology allows BAA to make BAA website services more interesting for you. Retargeting cookies are used to record anonymized movement patterns on a website. These patterns are used to tailor banner advertisements to your interests. The data used for retargeting is completely anonymous and is only used for statistical analysis. No personal data is stored, and the use of retargeting technology is subject to the applicable statutory data protection regulations. BAA also works with companies to reach people who have not visited BAA sites. These companies do not identify you as an individual but instead rely on a variety of other data to show you advertisements, for example, behavior across websites, information about individual devices and, in some cases, IP addresses.

Third Party Websites’ Cookies

Third party cookies are cookies set by someone other than the website owner for purposes such as collecting information on user behavior, demographics, or personalized marketing. When using a BAA website, you may encounter embedded content, such as YouTube videos. These websites and embedded content may use their own cookies. BAA does not have control over the placement of cookies by other websites, even if you are directed to them from BAA website.

How do I turn off cookies?

Using Consent Tool

You have the option of consenting to BAA’s use of cookies prior to browsing BAA websites. You can manage your cookies choices by clicking on the “Cookie Preferences” button and by selecting or rejecting each category of cookies (except Strictly Necessary Cookies). You can also explore the details of various cookies under each cookie category by accessing the “Cookie Details” link within the Cookie Preference Center.

Cookie Preferences

The tool will record when you have consented to BAA cookie statement and will ask for consent again annually to ensure users stay up-to-date with changes to BAA’s cookie and privacy policies.

Please note that Strictly Necessary Cookies cannot be disabled, nor can the tool be used to block cookies on third-party websites linked from BAA’s website. Also, disabling a cookie or category of cookies does not delete the disabled cookie from your browser unless manually completed through your browser function.

Using your browser to control cookies

All modern browsers allow you to view, manage, delete, and turn off cookies or stop accepting cookies. You can usually find the settings to do so in the “options” or “preferences” menu of the browser on your device or you can use the “Help” option for more details. Please be aware that turning off some cookies may result in BAA sites not working as intended.

Guidance on how to control cookies for common browsers is linked below.

Cookies that have been set in the past

If cookies are disabled/deleted, the information collected prior to the preference change may still be used, however, BAA will stop using the disabled cookie to collect any further information from your user experience.

Additional resources for turning-off cookies

If you are primarily concerned with third party advertising platforms, including those that track your browser across unrelated websites, please visit the Network Advertising Initiative at, for more information and options for turning off targeting, The Digital Advertising Alliance also offers an opt out page at Users based in the European Union can opt-out of targeted advertising through the European Interactive Digital Advertising Alliance’s opt-out page at